Use of different digital tools in my Job
As a Process Developer in Genpact, I play a pivotal role in driving the company’s success and establishing its position as a leader in the industry. My role requires a blend of technical understanding and sales skills. I translate complex technical concepts into understandable terms, enabling effective communication with technical and non-technical stakeholders.
Social media websites are one of my main digital tools. I communicate with our audience on social media, publish interesting material, and establish a solid online presence. I write and schedule posts, reply to consumer queries, and keep an eye on social media statistics to determine how well our efforts are performing. I also use email marketing, which is another crucial digital tool.
Social media tools for my work
- Facebook: Facebook is a social media platform that may be used for marketing. Businesses can use it to engage with a large audience, distribute content, and run targeted advertisements to successfully reach potential customers. Analytics on the platform include measuring engagement and marketing performance.
- Instagram: Instagram is a potent visual marketing platform. In order to captivate our audience and build a strong brand identity, businesses present their goods and services in aesthetically engaging articles and stories.
- LinkedIn: LinkedIn is crucial for business-to-business marketing and networking. Companies interact with experts in their field, offer thought-provoking information, and increase their authority.
- WhatsApp: Although it is primarily messaging software, WhatsApp’s business API enables real-time client communication, providing individualized help and quick answers to questions, increasing customer service.
- YouTube: YouTube is an effective tool for video marketing. Businesses utilize it to provide product lessons, product demos, and interesting content, increasing brand recognition and engagement with compelling videos.
In conclusion, using these social media platforms for marketing enables companies to engage with customers, create a unique brand identity, and spur growth using relevant and interesting content methods.
Self evaluation:
My experience with social media sites like Facebook, Instagram, LinkedIn, WhatsApp, and YouTube as a Process Developer has been quite beneficial. There are so many social media however it is important to use them correctly. I am not an expert using social media but learning them to use wisely.
My comments
DIGI SOCIETY – Aleksi’s site (savonia.fi)
DIGI SOCIETY | Living in Selkäsaari (savonia.fi)
DIGI CITIZEN | Pete`s blog (savonia.fi)
Digi Society – Digitalized Working Environment (wordpress.com)
Digitalised Working Environment 